Tim Tebow News & Rumors: Former QB Believes NFL Comeback Is Plausible, 'I'm In Best Shape Of My Life' [VIDEO]
Tim Tebow hasn’t snapped a ball in the NFL since 2012. Still, the former Heisman Trophy winner believes he can still be an effective quarterback in the NFL if a team called him.
High sea surface temperatures fuel hurricanes — and right now, the tank is brimming. When will the season really get rolling?
There are no Atlantic hurricanes on the eastern horizon just yet, but far across the sea from the United States, something is definitely beginning to stir.
More and more weather disturbances are arising over Africa, and propagating westward into the tropical Atlantic Ocean.
“As anticipated, we are seeing a bit more activity appear now over the tropical [Atlanti
More leads, please.
In most companies, it’s an ongoing process to generate interested buyers to your product and services.
We want qualified leads that move effortlessly throughout the sales cycle.
But the problem lies in our preparation. Some of us just don’t have enough information about our prospects.
The CSO Insight study reported that “42 percent of sales reps feel that they don’t have the right information before making a call.”
Use accurate customer data to prepare your team. Knowing key insights can make or break the deal.
Power up your data profile. Leverage it to produce more qualified leads.
Gathering Reliable Data
Based on an Ascend2 study, “35 percent of those surveyed said the biggest barrier to lead generation success is the lack of quality data.” Your data should tell a vivid story of your customer.
To gather reliable data, track anonymous users who visit your website. Watch leads interact with your content via session replays.
Ask for feedback from current customers. Monitor the trends of loyal consumers.
B2B marketers must also “embrace more third party and real-time data sets to really understand buyer’s across the entire customer journey.” For example, that may include using social logins to access a prospect’s profile information.
Data is widely available. Your team must decide which acquisition channels work for your company.
What’s the best way to collect email addresses? Or how can you quickly accumulate customer preferences?
“Understanding who your customers are and, in turn, what they like, will undoubtedly enable you to increase conversions and sales. Make it easy for your customers to share their data with you, and use that data to keep them engaged with your business,” says Josh George, a senior applications engineer at Lyons Consulting Group.
Know who you’re serving. Collect valid data for better results.
Enhancing Buyer Personas
Get inside your prospects’ minds. Map out your ideal customer to understand their reasons for buying.
But, what’s the point?
Buyer personas are roadmaps to navigating through your prospects’ interests, dislikes, and habits. If you’re aware of their behaviors, your team can create targeted solutions.
“By developing research-based buyer personas, you can create effective, highly targeted marketing campaigns. Each piece of communication ties back to your buyer personas so that every message addresses relevant pain points and positions your software as a viable solution,” states Brie Rangel, Account Strategist at IMPACT.
Knowing the basic demographics of your buyer is a given. Your team’s goal is to dive deeper. Learn your customers’ goals, challenges, and personal story.
Below is an example of a buyer persona for a specific startup founder. The story section offers a complete picture of the prospect, everything from the stage of his product to what he does for fun.
The role of customer data is to provide accurate information for your buyer personas. You don’t want to waste time selling enterprise-level B2B SaaS software to a B2C startup.
Moreover, inaccurate buyer preferences and habits will leave both the prospect and sales rep frustrated. So, double-check your personas.
Because in the end, your mission is to match your product with a qualified lead. That’s how you bring in sales.
“Use personas to spend more time with qualified leads, because they’re the ones who are most likely to turn into those long-term customers you’re looking for,” says Nicole Dieker, freelance writer and copywriter.
Enhance your buyer personas. Use data to add a face to the customer.
Segmenting Your Audience
After learning your customers distinct behaviors, it’s time to serve those individual needs.
It makes no sense to group everyone together.
If Sally specifically likes apples, why send her emails about oranges and grapefruits? Instead, educate her about the difference between gala apples and pink lady apples.
That’s a mental hurdle for most SaaS teams. We assume if our customers like X; they will definitely love Y. It isn’t always that simple.
Segmentation comes in many shapes and sizes. From geographical to behavioral differences, your customers vary. And it’s up to your team to discover how to connect with them.
You might consider a city in a particular state or the buyer’s readiness to purchase. Work with your team to develop a goal.
Define your reason for segmentation. Experienced marketing and product leader Doug Goldstein offers the following common segmentation objectives:
- Create segmented ads & marketing communications
- Develop differentiated customer servicing & retention strategies
- Target prospects with the greatest profit potential
- Optimize your sales-channel mix
Segmentation is impossible without customer data. Add insights derived from analytics to guide how you group prospects.
And don’t be afraid to experiment. Testing is how you’ll discover the right messaging for your sales reps. Plus, it can help you market product information on your site.
“When practicing website optimization, leveraging customer segmentation provides a framework for running intentional, well-hypothesized experiments on your website that drive value,” writes Junan Pang, a solutions architect at Optimizely.
Segment your audience to deliver more personalized and timely experiences. With a segmented list, you’ll be able to target the right services to interested buyers.
Building The Relationship
You can collect the data, create the buyer personas, and segment your audience. But all that data can’t substitute customer relationships.
And that’s where most businesses miss their opportunity.
“[C]ompanies often manage relationships haphazardly and unprofitably, committing blunders that undermine their connections with customers,” states Jill Avery, a senior lecturer at Harvard Business School.
Customer data is intended to facilitate the relationship between the sales rep and the buyer. However, research shows that companies without sophisticated data management tools “derive erroneous results that annoy customers, resulting in a 25 percent reduction in potential revenue gains.”
Don’t attempt to foster a customer relationship with poor-quality data. If you do, prospects will seek out your competitors.
TechTarget executive editor Lauren Horwitz and SearchCRM site editor Tim Ehrens agree:
“Customer data management often falls to the bottom of the priority list. Organizations get bogged down with more pressing issues, such as cutting costs or keeping daily operations running. But relying on poor-quality customer data almost always frustrates customers — and many of them take their business elsewhere.”
Relationships are built on human-to-human contact. That means being genuinely interested in your buyer’s concerns.
How can you make their lives better? Where can you offer convenience?
And sometimes your product won’t be the solution. Yes, your SaaS service may not be the best option for that particular person.
Sales teams must recognize that it’s okay to remove unqualified prospects from the pipeline. This action should be commended, not frowned upon.
Use customer data as a tool to score leads. Then, gain insight on how to target prospects that matter to your company.
Data shouldn’t supplant the customer relationship. Make the human connection.
Go for the Data
Your team needs qualified leads. Focus on customer data as a solution.
Gather data from reliable sources. Use buyer personas to target your audience. Segment their behavior to create a personalized approach. And focus on building relationships throughout the sales cycle.
Want more leads? Go for the data.
About the Author: Shayla Price lives at the intersection of digital marketing, technology and social responsibility. Connect with her on Twitter @shaylaprice.
Brock Lesnar is set to headline ‘SummerSlam’ with Randy Orton. Given ‘The Beasts’ recent anti-doping violation, a loss may be warranted
Think broccoli is simply a harmless, tasty vegetable that’s a good source of fiber and vitamin C? Think again! According to this article, lurking under that unassuming green exterior is a villain capable of masquerading as appendicitis. Apparently, if you somehow swallow a large enough piece of broccoli, it can become lodged in the intestine. The resulting symptoms resemble appendicitis and required surgery for one unfortunate patient (see photo below of the offending floret… if you dare). N
As a marketer, you are always looking to do more with less. You may get the sense that technology can help you do better and you’re right. Follow along as I explain exactly how you can harness this force without writing a single line of code.
1. Do A/B Split Tests and Personalization</h2
You’ve probably heard of all the merits of A/B split testing and of being data-driven, but how can you implement these different tests on each of your pages without consulting the tech team?
It’s easy enough with solutions like Visual Website Optimizer and Optimizely that allow you to drag and drop your changes across the website by simply copy and pasting a snippet of code across your website (or getting somebody technical to help you do that). Both tools allow you to customize your website for different types of visitors, and they’ll allow you to run controlled experiments to see which variations of your web pages perform best.
2. Build Landing Pages
Maybe you don’t want to optimize your website – you want to build some new pages. Maybe it’s a new campaign announcing a new product launch, or maybe you’re running an event you want to collect an email waiting list for. Whatever it is, you’ll need a web page that describes what you’re doing, a landing page. Thankfully, you don’t have to build anything in HTML or CSS. You can use drag and drop editors in Unbounce or, if you’re really looking to maximize conversion, marketing-based solutions like Leadpages.
3. Build Entire Websites
Don’t want to stop at just building a web page? Maybe you want to look to build an entire website for a new product. Thankfully, you don’t have to call a web agency to do everything for you at a high price! You can use solutions like Squarespace or Wix to build everything in your website without a line of code. And if you want to get even more customized, grab a theme from Themeforest and learn the basics of WordPress! You’ll soon be building beautiful websites with layers of personalized complexity–without a line of code.
4. Scrape Links, Content and More with Python (but use with caution!)
This script above will take all the links from a sample page (in this case the Wikipedia page for the Python language)
Here’s the raw script you can copy + paste in Python 3.5 mode:
from bs4 import BeautifulSoup
r = requests.get(“https://en.wikipedia.org/wiki/Python_(programming_language)”)
soup = BeautifulSoup(r.text,”lxml”)
for link in soup.find_all(‘a’):
5. Send Newsletters and Automate Emails
Email is one of the most effective marketing channels out there, and the best for return on investment. If you can get people coming back by filling their inbox with valuable information, you’ve reached marketing nirvana.
Instead of doing all the messy work coding up HTML-rich emails, you can use the drag & drop and email list capabilities of MailChimp. If you want to automate emails a layer beyond, and take people through an in-depth series of automated emails, you could use a solution like Drip.
6. Get Data
Ever needed to take a quick look at certain data, like the demographic traits of a certain country? Need to source the latest financial data? Look no further than Quandl. You’ll be able to find all sorts of data, from the average age of first marriage for women to life expectancy at birth. Best of all, you can export that data directly in Excel, stepping away from all of the code if you needed.
7. Filter Through Data
Most people think of Google Apps as a great way to collaborate with others, but they don’t know about the full power of this suite of tools. Google built a way for you to add layers of functionality on top of their powerful software, allowing you to do so much more with different types of data. Best of all, you can copy + paste pre-made scripts and benefit from the effects without being technical!
Use these scripts for good, not evil.
8. Building Popups and Other Interactive Elements on a Website
Sometimes, you want to add an additional layer of interactivity to a website, whether it’s a popup to highlight a brand new feature, or a walkthrough that will help guide users. Thankfully, with tools like Engage and HelloBar you can add different modals or elements to your website that can help you collect emails, direct traffic elsewhere, or dictate what users should look at in a web page.
9. Dig Deeper into Websites, and See How Your Website Looks in mobile
Most people don’t know about the handy Google Chrome Inspector or its equivalent Firebug on Firefox. While most of the time it is used by developers to spot errors or mock up certain changes in the code, you can use the Inspector to check into the exact URLs of images, and how your website displays on different screen sizes, from iPhones to tablets.
The responsive design tool in these inspector tools will allow you to simulate what your website looks like from device-to-device, a crucial need to see if your website is mobile-friendly. This is a factor that’s critically important for websites with mobile traffic, and one that Google uses to rank webpages.
By harnessing technology, you’ll be at the cutting-edge of digital marketing. You won’t even need to learn how to code to get an awesome array of new powers. Save yourself time and money, and make sure you use your new capabilities for good!
About the Author: Roger is a digital marketer who self-taught himself to code but recognizes when code is useful and when it isn’t. He manages Growth for edtech company Springboard, and will often write about new technologies at his own personal blog code(love). You can find him on Twitter.
Los Angeles Dodgers Rumors: Clayton Kershaw's Wife Says Ace Will Give 'Everything He Has' To Return This Season [VIDEO]
Clayton Kershaw is currently sidelined with a back injury as the Dodgers hunt down a playoff berth. The Los Angeles ace’s wife recently opened up about his road to recovery.
Talk about extreme weather.
The solar system’s biggest and baddest storm, Jupiter’s Great Red Spot, is so loud and violent that it heats up the giant planet’s atmosphere. Above the storm, which has been raging for at least 300 years, the atmosphere is hundreds of degrees hotter than anywhere else on Jupiter. The warmth comes from within, according to a paper published in Nature today.
So Hot in Here
Orbiting hundreds of millions of miles from the sun, Jupiter is about three times toasti